Hi, I’m Naomi. I’m a Finance Coach and Facilitator based in Australia.
Hello.
I didn’t grow up learning about money. In fact, I started out studying Sport Science and even wrote a thesis on knee reconstructions! While I didn’t end up in that field, the scientific mindset I developed has shaped how I approach financial advice. After university, I worked as a bank teller at Westpac and quickly discovered my passion for financial advising. Within a year, I began my journey in the industry, and I’ve never looked back.
Over the past 25 years, I’ve worked as a financial adviser, led teams at ANZ and AMP, and specialized in high-net-worth clients. I’ve also worked in governance and compliance within the Self-Managed Superannuation Fund sector. I hold a Bachelor of Science (Honours), a Graduate Diploma in Financial Planning, the Certified Financial Planner designation, and an Executive MBA.
Throughout my career, I’ve realized that women often experience money differently. In an industry where women are still underrepresented, many women feel disconnected or overwhelmed by financial decisions. That’s why I created Her Money Matters - to help women take control of their financial futures with the knowledge, confidence, and support they need. Watching women transform from uncertain to empowered has been one of the most rewarding experiences of my career.
What makes me different
A scientific, approach to financial advice
My background in Sport Science has shaped how I approach financial planning - viewing money management as a system that can be analyzed, understood, and optimized for each individual’s needs. This analytical mindset allows me to provide clear, tailored advice, simplifying what others might find complex.
A passion for women’s financial empowerment
I’ve seen how women often feel disconnected from money matters. That’s why I created Her Money Matters - to help women gain the tools, confidence, and support to take control of their financial futures. Through my courses and one-on-one work, I empower women to make informed decisions, no matter what life throws their way.
25+ years of experience across the industry
With 25 years in the industry, I’ve worked in a variety of roles - from advising clients to leading teams at ANZ and AMP. My experience spans high-net-worth clients, Self-Managed Superannuation Funds, and financial governance, giving me a well-rounded understanding of what makes financial advice effective and practical.